Hello again every one this blog will be about the influence of perception in the market place and how this intricate concept influences consumer behavior. So to get right down to the bones of what perception is, perception by definition is the human response to external environment and how we make sense of all of this information by stringing it into a coherent view of our surrounding even if the stimuli given is a unreliable source perception is generally taken as reality (Solomon, Michael, et al). Now in terms of applying this in a business stetting organisations utilize advertising, packaging, price, among other controlled information to attract a consumers attention and once successful in that uses these stimuli in order to influence consumer perception of their brand to increase sales.
In the case of the organisation Nintendo the organisation has over the years created a stable perception as a family oriented technology brand. this perception is created through their advertising which consistently contains the imagery of families of all ages playing games on their Nintendo consoles (Adam Edwards 2013). This family friendly perception is also backed up through their exclusive games e.g Mario, Wii sports, Zelda and a wide variety of others that have become house hold names since the beginning Mario who has been a staple face of the Nintendo brand and embodies their ideal perception of family friendly gaming with iterations of the famous plumber such as Mario tennis, Mario Party, Mario and sonic at the Olympic games And my personal favorite of them all the classic Mariokart.
Now i’d argue that that it is because of Nintendo’s great effort to carve itself into a family friendly perception within the market that allows it to continue to compete against more popular consoles such as Xbox and PS4 who are more perceived as young adult and violent game titles Such as call of duty or Halo. So in essence by utilizing stimuli for their product such as price, packaging, and imagery in advertisements are used by organisations, like Nintendo in this case utilizing family friendly gaming as imagery prompting parents to purchase their consoles and games over competitors for their children (or at least that’s the reason my house hold has a Wii), so in this modern era of the market were games are getting more sophisticated Nintendo capitalizes on it’s perception to maintain their competitive edge show just how potent perception can be to the survival and success of any organisation. What do you guys think let me know in the comments.
Thanks for reading 🙂
References:
Solomon, Michael, et al. Consumer Behaviour: Buying, Having Being, Pearson Australia, 2018
Aaron Edwards ,How Perception Is Key to Nintendo’s Survival, Nintendo world report, 2013, http://www.nintendoworldreport.com/editorial/35059/how-perception-is-key-to-nintendos-survival
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